Which of the following allows a firm to maintain control over service level and obtain more dedicated and knowledgeable selling?
A) selective distribution
B) intensive distribution
C) push strategy
D) exclusive distribution
E) pull strategy

Question

Quizplus · Accepted Answer

Exclusive distribution allows a firm to maintain control over the service level and obtain more dedicated and knowledgeable selling because it limits the number of distributors that can sell the product, making them more invested in its success.

Which of the Following Allows a Firm to Maintain Control