Which of the following types of distribution involves severely limiting the number of channel intermediaries?
A) exclusive
B) selective
C) intensive
D) aggressive
E) retail

Question

Quizplus · Accepted Answer

Exclusive distribution involves limiting the number of intermediaries to only one or a few, usually through a contractual agreement. This type of distribution is often used for luxury or high-end products where the manufacturer wants to maintain control over the image and positioning of the product. Selective distribution also involves limiting the number of intermediaries, but typically to a larger group of retailers who meet certain criteria. Intensive distribution involves placing products in as many outlets as possible, while aggressive and retail distribution are not recognized types of distribution.

Which of the Following Types of Distribution Involves Severely Limiting