Which of the following terms refers to add-on services such as credit, delivery, installation, and repairs, and is provided by a marketing channel?
A) service backup
B) product accessories
C) external products
D) product variety
E) service extensions

Question

Quizplus · Accepted Answer

Service backup refers to additional services such as credit, delivery, installation, and repairs that are provided by a marketing channel to support the sale of a product. These services enhance customer satisfaction and loyalty by adding value beyond the product itself.

Which of the Following Terms Refers to Add-On Services Such