When Chipotle entered the Manhattan market,it gave burritos away to 6,000 people,anticipating that the event would create sufficient buzz to get the store on its feet after opening.This is an example of ________ marketing.

Question

Quizplus · Accepted Answer

This is an example of word-of-mouth marketing, as the free burrito giveaway was intended to generate buzz and encourage people to talk about the new store, thereby attracting more customers through personal recommendations and discussions.

When Chipotle Entered the Manhattan Market,it Gave Burritos Away to 6,000