Designing a marketing channel system involves analyzing customer needs,________,identifying major channel alternatives,and evaluating major channel alternatives.

Question

Quizplus · Accepted Answer

Designing a marketing channel system begins with analyzing customer needs, identifying major channel alternatives, and evaluating major channel alternatives. Establishing channel objectives is also an essential step in the process of designing a marketing channel system. This involves setting goals and objectives for the channel system, such as improving customer service, increasing sales, reducing costs, or enhancing brand awareness. Establishing channel partners, costs, members, and budgets are also important considerations in designing an effective marketing channel system, but they are secondary to establishing clear objectives.

Designing a Marketing Channel System Involves Analyzing Customer Needs,________,identifying Major