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Orica LtdCompetes in the Market for Commercial Explosives and Recently Changed

Question 111

Multiple Choice

Orica Ltd.competes in the market for commercial explosives and recently changed its business model to the management of an entire blast in a quarry,selling contracts for "broken rock," rather than just selling explosives.This customer-solution-based approach to the sale of explosives is an example of ________.


A) systems selling
B) straight rebuying
C) customer referencing
D) derived demand
E) channel consolidation

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