The ________ concept holds that consumers will favor those products that offer the most quality,performance,or innovative features.

Question

Quizplus · Accepted Answer

The concept described in the question is the product concept, which focuses on the quality, performance, and innovative features of a product to attract consumers. The marketing concept is more customer-oriented, the production concept focuses on efficiency, the selling concept prioritizes aggressive sales techniques, and holistic marketing considers the broader societal context.

The ________ Concept Holds That Consumers Will Favor Those Products