Companies that practice both a reactive and proactive marketing orientation are implementing a ________ and are likely to be the most successful.

Name: Companies that practice both a reactive and proactive marketing orientation are implementing a ________ and are likely to be the most successful.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A total market orientation involves both reactive and proactive strategies, addressing current customer needs while anticipating future trends, leading to greater success.

Companies That Practice Both a Reactive and Proactive Marketing Orientation