Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media to persuade or inform an audience?

Question

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Advertising is the form of nonpersonal communication wherein an identified sponsor pays to use mass media to persuade or inform an audience. Public relations focuses on building relationships and managing the image of a company, while direct marketing and direct selling involve more targeted and personal communication. Sales promotion involves short-term tactics aimed at boosting sales, often through discounts or incentives.

Which of the Following Is Defined as Nonpersonal Communication Paid