Through ________,a firm outsources marketing activities to a community of users.

Question

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Crowdsourcing involves outsourcing tasks or activities to a group of people, usually an online community. In this case, the firm is outsourcing marketing activities to a community of users, which is a perfect example of crowdsourcing. Choices B, D, and E do not accurately describe the scenario. In-house marketing refers to marketing activities that are carried out within the company, while advertising agency contracts involve hiring an external agency to handle marketing activities. Consumer-generated media refers to content created by consumers, such as online reviews or social media posts, which may not necessarily involve outsourcing marketing activities to a community of users.

Through ________,A Firm Outsources Marketing Activities to a Community of Users