Which of the following provides a firm with one or more specialized services,such as media buying or creative development,that an advertising campaign requires?
A) a limited-service agency
B) an account management agency
C) a retail advertising agency
D) a media planning agency
E) an integrated marketing agency
Correct Answer:
Verified
Q9: Do-it-Yourself advertising is a type of _.
A)user-generated
Q13: Video on demand(VOD),iPods,and DVRs (digital video recorders)present
Q16: Which of the following is defined as
Q17: _ advertising promotes the company as a
Q18: Through _,a firm outsources marketing activities to
Q66: Which of the following is true of
Q81: An ad agency's copywriters are part of
Q86: Which advertising agency specialist is responsible for
Q88: A(n) _ provides most or all of
Q91: A(n) _ is a coordinated, comprehensive plan
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