An increasing number of companies are considering their relationships with customers as financial assets.Such firms measure success by calculating the value of their ________.
A)CRM
B)VALS 2
C)brand personality
D)customer equity
E)positioning

Question

Quizplus · Accepted Answer

Customer equity refers to the total combined customer lifetime values of all the company's current and potential customers. By measuring customer equity, companies can assess the overall financial value of their customer relationships.

An Increasing Number of Companies Are Considering Their Relationships with Customers