A building supply company has many high-volume customers and many low-volume customers.A CRM system would be LEAST likely to help the company management decide to use which of the following methods for communicating with low-volume customers?
A)Every November,send each customer a new calendar that has the phone number of the building supply company printed on the cover.
B)Once or twice a year,mail a new product catalog to each customer.
C)Every few months,have a customer service representative from the building supply company call each customer.
D)Have a sales representative make a personal one-on-one appointment with every low-volume customer at least twice a month.
E)Give each low-volume customer the company Web address to check building supply products sold by the company.

Question

Quizplus · Accepted Answer

A sales representative making personal appointments with low-volume customers twice a month would require a more targeted approach, which may not be possible without a CRM system. The other choices are less dependent on a CRM system for implementation.

A Building Supply Company Has Many High-Volume Customers and Many