Question 1

Six (6)general product and service categories dominate online consumer buying.One category consists of highly standardized products and services,such as small appliances and casual apparel,for which

Accepted Answer

For highly standardized products and services, consumers often prioritize information about price to make purchasing decisions, as these products are typically similar across different sellers.

Question 2

Compared to the general population,the profile of online consumers tend to be

Accepted Answer

Studies have shown that online consumers tend to be younger, more educated and more affluent, and there is usually a balance of male and female consumers.

Question 3

Research indicates that __________ of mothers with children under 18 years old will be online regularly by 2015.

Accepted Answer

The answer of Research indicates that __________ of mothers with...

Question 4

Six (6)general product and service categories dominate online consumer buying.One category includes regularly purchased consumer packaged goods such as personal care items where

Accepted Answer

Regularly purchased consumer packaged goods such as personal care items require convenience as the most important factor since they are regularly consumed and require easy access for repurchase. Price and delivery time may also be factors, but convenience is the primary driver of sales for this category. Digital delivery is not relevant since these are physical products.

Question 5

-Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes)on its website (the third metric above in the dashboard).This is done by tracking the average visits per unique monthly visitor (the first metric above)and the average time spent per visit,in minutes,(the second metric above)that is displayed on its marketing dashboard.For 2012 or "B," what was the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?

Accepted Answer

The answer of 
-Consider the "stickiness" marketing dashboard above for...

Question 6

A recent Disney Online "M.O.M." (Mom on a Mission)study found that today's mother __________.

Accepted Answer

The study found that today's mother finds that the Internet makes her life more manageable so she can spend more time with her family.

Question 7

The typical "online mom" is

Accepted Answer

The option D seems to fit the stereotype of an "online mom" the most. She is 38 and married, which suggests that she may have a stable family life. She is a college graduate and working outside the home, indicating that she is ambitious and career-oriented. This demographic is likely to have children and may rely on online resources to balance work and family responsibilities.

Question 8

A recent Disney Online "M.O.M." (Mom on a Mission)study found that today's mother __________.

Accepted Answer

The study found that today's mother goes online with a specific task or goal in mind. There is no mention of the Internet being a distraction or the amount of time spent online, and it is not specified when mothers spend most of their time online or whether they use the Internet for health-related searches.

Question 9

Electronic booksellers like Amazon.com and barnesandnoble.com are likely to enjoy strong sales in the future because books are a product category that

Accepted Answer

Electronic books do not require pre-purchase trial as customers can read a sample before buying. This makes it easier for customers to make a purchase decision online, and hence, increases the likelihood of strong sales for e-booksellers like Amazon.com and barnesandnoble.com.

Question 10

A recent Disney Online "M.O.M." (Mom on a Mission)study found that today's mother __________.

Accepted Answer

According to the study, today's mother spends an average of almost 7 hours online per week.

Question 11

Which of the following profiles would MOST LIKELY describe an online consumer?

Accepted Answer

The answer of Which of the following profiles would MOST...

Question 12

The subsegment of all Internet users who employ this technology to research products and services and make purchases is referred to as

Accepted Answer

The subsegment of all Internet users who employ technology to research products and services and make purchases is referred to as online consumers.

Question 13

Six (6)general product and service categories dominate online consumer buying.One category includes items where

Accepted Answer

The answer of Six (6)general product and service categories dominate...

Question 14

Six (6)general product and service categories dominate online consumer buying.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing when

Accepted Answer

The category described involves digital delivery as the key factor, making it the best match with option B.

Question 15

Consumers can visit the L.L.Bean website to scan and order from among thousands of displayed products without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is __________.

Accepted Answer

The example given in the statement highlights the convenience factor of online shopping, making it the best choice.

Question 16

Six (6)general product and service categories dominate online consumer buying.One category includes items such as DVDs,for which

Accepted Answer

DVDs are physical products that can be demonstrated through audio and video previews, making it important for consumers to see and hear what they are purchasing before making a buying decision.

Question 17

The six reasons why consumers shop and buy online are

Accepted Answer

Convenience, choice, customization, communication, cost, and control are the most common reasons why consumers shop and buy online. Convenience enables customers to shop from anywhere and anytime. They have a wider range of choices online, and they can customize their search options. Online shopping also allows for easy communication with retailers and customer service representatives. Cost is also a big factor, with many consumers looking for deals and discounts online. Finally, online shopping gives consumers more control over their shopping experience, allowing them to compare prices and products and make informed decisions.

Question 18

Online buyers of consumer electronics can shop individual manufacturers,such as QVC.com,a general merchant that offers more than 100,000 products.This describes one example of why consumers shop and buy online,which is

Accepted Answer

The example given in the statement highlights the wide range of products available to online buyers, indicating that the primary reason for shopping and buying online is the abundance of choices.

Question 19

Which of the following statements regarding online consumers is most accurate?

Accepted Answer

Although online shopping is popular, the majority of online sales are still generated by a small percentage of online consumers. This is commonly referred to as the 80/20 rule, where 20% of customers account for 80% of sales. This is consistent with traditional retail sales.

Question 20

Six (6)general product and service categories dominate online consumer buying.One category includes items such as specialty foods and beverages when

Accepted Answer

Specialty foods and beverages are considered a unique category, as they often offer rare or unique products that cannot be found in traditional brick-and-mortar stores. While price and delivery time may still be important to consumers, the uniqueness of the products is typically the driving factor in their purchase decisions.

Quiz 18: Implementing Interactive and Multichannel Marketing

Six (6) general product and service categories dominate online consumer buying.One category consists of highly standardized products and services,such as small appliances and casual apparel,for which

Compared to the general population,the profile of online consumers tend to be

Research indicates that __________ of mothers with children under 18 years old will be online regularly by 2015.

Six (6) general product and service categories dominate online consumer buying.One category includes regularly purchased consumer packaged goods such as personal care items where

A recent Disney Online "M.O.M." (Mom on a Mission) study found that today's mother __________.

The typical "online mom" is

A recent Disney Online "M.O.M." (Mom on a Mission) study found that today's mother __________.

Electronic booksellers like Amazon.com and barnesandnoble.com are likely to enjoy strong sales in the future because books are a product category that

A recent Disney Online "M.O.M." (Mom on a Mission) study found that today's mother __________.

Which of the following profiles would MOST LIKELY describe an online consumer?

The subsegment of all Internet users who employ this technology to research products and services and make purchases is referred to as

Six (6) general product and service categories dominate online consumer buying.One category includes items where

Six (6) general product and service categories dominate online consumer buying.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing when

Consumers can visit the L.L.Bean website to scan and order from among thousands of displayed products without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is __________.

Six (6) general product and service categories dominate online consumer buying.One category includes items such as DVDs,for which

The six reasons why consumers shop and buy online are

Online buyers of consumer electronics can shop individual manufacturers,such as QVC.com,a general merchant that offers more than 100,000 products.This describes one example of why consumers shop and buy online,which is

Which of the following statements regarding online consumers is most accurate?

Six (6) general product and service categories dominate online consumer buying.One category includes items such as specialty foods and beverages when