Question 1

The ability of customers to avail themselves of numerous websites for almost anything they want,as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions,are both elements referred to as __________.
A)choice
B)communication
C)customization
D)control
E)compatibility

Accepted Answer

The answer of The ability of customers to avail themselves...

Question 2

IVillage.com is an independent Web community for women and includes topics such as career management,personal finances,parenting,relationships,beauty and health.This describes one example of why consumers shop and buy online,which is __________.
A)control
B)customization
C)convenience
D)choice
E)communication

Accepted Answer

The answer of IVillage.com is an independent Web community for...

Question 3

Which of the following characteristics of online shopping contributes to its convenience?
A)Customers don't have to fight traffic,find a parking space,walk long aisles,or stand in store checkout lines.
B)Consumers can avail themselves of numerous websites for almost any product or service they want.
C)Consumers who prefer one-of-a-kind items that fit their specific needs can create them online.
D)Consumers can engage in an electronic dialogue with marketers.
E)Consumers are in charge in the marketspace.

Accepted Answer

The convenience of shopping online is due to the fact that consumers do not have to physically go to a store.This means they don't have to fight traffic,look for a parking space,walk the store aisles,or wait in line to check out.

Question 4

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as
A)chat assistance.
B)blog assistance.
C)tweet assistance.
D)choice assistance.
E)bot assistance.

Accepted Answer

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as choice assistance. Choice assistance refers to the use of technology to provide customers with options and information that can help them make better-informed decisions. This can include interactive tools like product configurators, recommendation engines, and personalized offers, as well as channels like chatbots, live chat, and social media that allow customers to engage with marketers in real-time.

Question 5

Electronic shopping agents that comb websites to compare prices and product or service features are referred to as __________.
A)cookies
B)weblinks
C)intranets
D)extranets
E)bots

Accepted Answer

Electronic shopping agents that comb websites to compare prices and product or service features are commonly known as "bots" or "shopping bots." They automate the process of searching for products and retrieving information about them, saving time and effort for the user.

Question 6

Bots refer to
A)web pages that serve as publicly accessible personal journal for an individual or organization.
B)computer files that a marketer can download onto the computer or mobile phone of an online shopper who visits the marketer's website.
C)electronic shopping agents that comb websites to compare prices and product or service features.
D)filters that reduce the number of unsolicited messages allowed into an individual's e-mail account.
E)interactive Internet-enabled systems that allow individual customers to design their own products and services.

Accepted Answer

Bots are electronic shopping agents that crawl websites to compare prices and product or service features. Option A describes a blog, option B describes a downloadable computer file, option D describes email filters, and option E describes interactive Internet-enabled systems.

Question 7

Bots contribute to the convenience of online shopping because they
A)reduce time spent online.
B)allow customers to make online comparisons of prices and product features.
C)permit customers to design one-of-a-kind items that fit their specific needs.
D)allow customers to engage in an electronic dialogue with marketers.
E)offer customers almost any product or service they want.

Accepted Answer

Bots compare prices and product or service features online so that customers do not have to physically visit stores to make these comparisons.

Question 8

Internet-enabled software permits the practice of Delta Airlines to change their prices in real time in response to supply and demand conditions.This describes one example of why consumers shop and buy online,which is __________.
A)convenience
B)choice
C)cost
D)customization
E)control

Accepted Answer

The example given in the statement indicates that Delta Airlines changes their prices in response to supply and demand conditions. This enables them to offer better prices to consumers, which ultimately reduces their cost. Thus, the reason for consumers to shop and buy online in this case is cost.

Question 9

Why would an online consumer want to use a bot?
A)Bots help customers design one-of-a-kind products that fit their specific needs.
B)Bots increase the selection of products and services from which online consumers can choose.
C)Bots allow online consumers to engage in an electronic dialogue with marketers.
D)Bots enhance the convenience of online shopping.
E)Bots allow marketers to record an online consumer's visits to their websites.

Accepted Answer

Bots can streamline the online shopping experience, making it more convenient for consumers. They can assist with tasks like finding products, making recommendations, and checking out. This can save time and effort for consumers, making them more likely to return to a website in the future.

Question 10

One of the reasons for the continued success of Zappos.com is its ability to provide
A)chat assistance.
B)choice assistance.
C)blog assistance.
D)tweet assistance.
E)bot assistance.

Accepted Answer

Zappos.com is known for its wide selection of products, which is a form of choice assistance. While the company does offer chat support and social media presence, its emphasis on product options is a major factor in its success.

Question 11

The view that holds customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds is referred to as __________.
A)the stickiness guideline
B)the 80/20 principle
C)the eight-second rule
D)the law of limited patience
E)the expedience factor

Accepted Answer

The eight-second rule states that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds. This highlights the importance of website speed and ensuring a positive user experience.

Question 12

Choice,a reason customers shop and buy online,has two dimensions.They are
A)availability and price.
B)speed and availability.
C)product or service selection and speed.
D)choice assistance and speed.
E)product or service selection and choice assistance.

Accepted Answer

The answer of Choice,a reason customers shop and buy online,has...

Question 13

According to the eight-second rule,
A)it only takes eight seconds for someone to learn how to navigate a marketer's website.
B)any online purchase should take no more than eight seconds to complete.
C)prospective customers will not wait longer than eight seconds for a response in a chat room.
D)50 percent of online consumers will spend less than eight seconds "surfing" a website.
E)customers will abandon a website if download time exceeds eight seconds.

Accepted Answer

The answer of According to the eight-second rule,
A)it only takes...

Question 14

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.
A)connectivity
B)customerization
C)customization
D)communication
E)convenience

Accepted Answer

The term "customization" refers to the ability of the internet to provide personalized and interactive experiences for shoppers and buyers. It involves tailoring products or services to meet the specific needs or preferences of individual customers and it is made possible by the connectivity and communication capabilities of the internet. Choices A, D, and E are related to the internet's capabilities but do not specifically refer to the individualized and interactive experience of customization. "Customerization" is not a commonly used term and may be a typo.

Question 15

Megan is looking for a gift for her older brother who enjoys reading mysteries.A book by one of his favorite authors was recently published and she plans to buy it.However,because she is on a limited budget,she wants to find the lowest price.The most convenient way for Megan to find the best price for the book would be to
A)drive to a large shopping center that is 45 minutes away from home where there are two bookstores (Barnes & Noble and Half-Priced Books)to see which one has the book at the lowest price.
B)call all the bookstores in her community to inquire about the price of the book at each one.
C)use a bot to comb the websites of online booksellers and locate the one with the best price.
D)use a cookie to contact various bookstores and find the one with the best price.
E)create a choiceboard using the Barnes & Noble's Facebook

Accepted Answer

Using a bot to search for the book on different online booksellers would be the most convenient and efficient way for Megan to find the lowest price, as she would not have to leave her house or spend time making phone calls.

Question 16

Consumers deftly use Internet technology to seek information,evaluate alternatives,and make purchase decisions on their own time,terms,and conditions.This describes an example of the sixth reason why consumers buy and shop online.
A)convenience
B)choice
C)customization
D)control
E)communication

Accepted Answer

The statement describes the reason of "control" which is the ability of consumers to have power over their shopping experience through the use of internet technology.

Question 17

On eBay.com,the Internet auction website,sellers design the web page on which they sell their merchandise.One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky.The page contained six pictures of the tray from different angles and an animated depiction of an American flag.Many potential buyers abandoned the web page before all the pictures downloaded.The seller must have been unaware of the __________.
A)eight-second rule
B)80/20 principle
C)stickiness principle
D)hierarchy of needs
E)efficiency rule

Accepted Answer

The eight-second rule states that a website has only eight seconds to capture a user's attention before they move on to another site. The potential buyers abandoning the web page before all the pictures downloaded indicates that they were not able to capture their attention within those eight seconds.

Question 18

The eight-second rule refers to the view that
A)if a website doesn't attract a consumer's attention in the first eight seconds,the consumer will move on to a different site.
B)customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
C)any online purchase should take no more than eight seconds to complete.
D)prospective customers will not wait longer than eight seconds for a response in a chat room.
E)50 percent of online consumers will spend less than eight seconds "surfing" a website.

Accepted Answer

The answer of The eight-second rule refers to the view...

Question 19

The view which holds that online shopping and buying avoids fighting traffic or standing in store checkout lines is an example of __________.
A)customerization
B)control
C)convenience
D)utilitarianism
E)marketplace value

Accepted Answer

The statement describes convenience as the benefit of online shopping and buying, which refers to the ease and speed of completing a purchase without physical hassles like traffic and queues.

Question 20

Levi's Japan has launched an all new service catering to those looking to tailor their own denim.Hitting nine stores nationwide,the process allows for the choosing of different elements including cuts (502 regular wide,505 regular wide,517 boot cut),coloration (dark used,mid used),button and rivet colors (gold,silver,bronze),inseam length and extra treatments (sanding,paint drips).From start to delivery takes about a month's time.This describes one example of why consumers shop and shop and buy online,which is
A)control.
B)cost.
C)choice.
D)customization.
E)convenience.

Accepted Answer

The new service by Levi's Japan allows for customers to tailor their own denim by choosing different elements, such as cuts, coloration, button and rivet colors, inseam length, and extra treatments. This level of customization is a major reason why consumers shop and buy online, and therefore the best choice is customization.

Quiz 18: Implementing Interactive and Multichannel Marketing

The ability of customers to avail themselves of numerous websites for almost anything they want,as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions,are both elements referred to as __________.

IVillage.com is an independent Web community for women and includes topics such as career management,personal finances,parenting,relationships,beauty and health.This describes one example of why consumers shop and buy online,which is __________.

Which of the following characteristics of online shopping contributes to its convenience?

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

Electronic shopping agents that comb websites to compare prices and product or service features are referred to as __________.

Bots refer to

Bots contribute to the convenience of online shopping because they

Internet-enabled software permits the practice of Delta Airlines to change their prices in real time in response to supply and demand conditions.This describes one example of why consumers shop and buy online,which is __________.

Why would an online consumer want to use a bot?

One of the reasons for the continued success of Zappos.com is its ability to provide

The view that holds customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds is referred to as __________.

Choice,a reason customers shop and buy online,has two dimensions.They are

According to the eight-second rule,

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.

Consumers deftly use Internet technology to seek information,evaluate alternatives,and make purchase decisions on their own time,terms,and conditions.This describes an example of the sixth reason why consumers buy and shop online.

The eight-second rule refers to the view that

The view which holds that online shopping and buying avoids fighting traffic or standing in store checkout lines is an example of __________.