Public relations refers to
A) a seller-directed flow of communication,often in a face-to-face encounter,designed to promote a product with the purpose of making a sale.
B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
C) a mass selling approach that has been be tailored to meet the more select needs of a target market based on age,gender,ethnicity,or occupation.
D) a form of communication that is intended to counteract any negative information or misinformation that has been fomented by competitors or disgruntled customers.
E) a form of communication management that seeks to influence the feelings,opinions,or beliefs held by customers,prospective customers,stockholders,suppliers,employees,and other publics about a company and its products or services.
Correct Answer:
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