When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign,what strategy did it use to manage the product through its life cycle?

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Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula, which is an example of product modification. It involves modifying the product's features, quality, or style to extend its life cycle and appeal to current or new markets. The relaunch with a multimillion-dollar advertising and promotion campaign suggests that the company aimed to increase awareness and demand for the new version of the product, which is typical of a product modification strategy.

When Proctor & Gamble Revamped Pantene Shampoo and Conditioner with a New