When Coca-Cola promoted Coke as a morning beverage for those consumers who don't drink coffee,it used a __________ strategy.

Question

Quizplus · Accepted Answer

Coca-Cola used a market modification strategy by targeting consumers who do not drink coffee in the morning and positioning their product as a suitable alternative. This approach involves identifying new markets or market segments and tailoring products, promotions, and distribution channels to meet their needs.

When Coca-Cola Promoted Coke as a Morning Beverage for Those