In its recent "You're not you when you're hungry-Snickers satisfies" TV ad campaign,Mars,the maker of the Snickers candy bar,repositioned Snickers from a candy bar dessert-like food to a snack food that can satisfy hunger.Mars used this product repositioning strategy with its Snickers brand to __________.

Question

Quizplus · Accepted Answer

By repositioning Snickers as a snack food that can satisfy hunger, Mars aimed to reach a new target market segment who were looking for a filling snack. This strategy helps Mars expand their customer base and increase sales by attracting new customers who may not have considered Snickers as a snack option before.

In Its Recent "You're Not You When You're Hungry-Snickers Satisfies