Reducing the number of features,qualities,or price when repositioning a product is referred to as __________.

Question

Quizplus · Accepted Answer

Trading down refers to the strategy of reducing certain aspects of a product, such as features, quality or price, in order to reposition it and target a new and lower-priced market segment. Product paring and product simplification are similar concepts, but not specifically tied to repositioning. Down trading and product deflation are not commonly used terms in marketing strategy.

Reducing the Number of Features,qualities,or Price When Repositioning a Product