Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)
A)shopping product/service.
B)convenience product/service.
C)specialty product/service.
D)support product/service.
E)unsought product/service.

Question

Quizplus · Accepted Answer

An unsought product/service is defined as a product/service that a consumer may not initially want, and requires significant marketing efforts to make the consumer aware of the need and potential benefits. Burial insurance is an example of an unsought service because it is typically purchased infrequently and may require some comparison shopping.

Very Infrequent Purchases with Some Comparison Shopping Are Characteristic of the Purchasing