Vivienne,a college student with limited financial resources,was considering the purchase of a new automobile.She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Vivienne,an automobile was a __________.
A)specialty product
B)unsought product
C)discretionary product
D)shopping product
E)convenience product

Question

Quizplus · Accepted Answer

A shopping product is defined as a product that consumers spend time and effort comparing alternatives before making a purchase. Vivienne's behavior of going from car dealer to car dealer in search of the lowest price indicates that an automobile is a shopping product for her, rather than a convenience or unsought product which require less effort to purchase. It is not a specialty product, which is a unique or niche product that consumers may actively seek out, nor is it a discretionary product, which is a non-essential item that consumers may choose to purchase if they have the resources.

Vivienne,a College Student with Limited Financial Resources,was Considering the Purchase