The stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.
A)idea generation
B)product development
C)open innovation assessment
D)screening and evaluation
E)new-product strategy development

Question

Quizplus · Accepted Answer

Idea generation is the stage of the new-product process that develops a pool of concepts as candidates for new-products. This stage involves brainstorming, research, and gathering input from various sources to come up with a list of potential ideas for new products. The other options refer to later stages in the new-product process.

The Stage of the New-Product Process That Develops a Pool