Which stage in the new-product process has as its purpose to identify the strategic role the new product might serve in the firm's overall objectives?
A)idea generation
B)screening and evaluation
C)business analysis
D)new-product strategy development
E)development

Question

Quizplus · Accepted Answer

The stage in the new-product process that has the purpose of identifying the strategic role the new product might serve in the firm's overall objectives is the new-product strategy development stage. This stage involves analyzing the target market, evaluating the competition, defining the product's unique selling proposition, and determining the product's position in the market. The other stages in the new-product process are idea generation, screening and evaluation, business analysis, and development.

Which Stage in the New-Product Process Has as Its Purpose