The Walt Disney Company carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figures on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target.This is an example of
A)mass customization.
B)one product and multiple market segments.
C)price discrimination.
D)a "Tiffany/Walmart" strategy.
E)psychographic market segmentation.

Question

Quizplus · Accepted Answer

The "Tiffany/Walmart" strategy involves offering different versions of a product to cater to both high-end and low-end market segments, as seen with the distinct Winnie-the-Pooh products.

The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs; One