Recently,U.S.dairies,struggling to increase milk sales,tried to change the way adults thought about chocolate milk.The dairies wanted to __________ chocolate milk in the minds of adult consumers.
A)segment
B)differentiate
C)reposition
D)explain
E)promote

Question

Quizplus · Accepted Answer

The dairies wanted to change the way adults thought about chocolate milk, which suggests that they wanted to reposition it - in other words, change the way consumers perceive the product. Segmenting or differentiating chocolate milk may involve targeting different groups or emphasizing different features of the product, but it does not necessarily involve changing consumers' perceptions. Explaining or promoting chocolate milk may provide more information to consumers, but it does not necessarily involve changing their perceptions of the product.