Which of the following statements regarding global brands is most accurate?
A)A global brand has dispersed marketing centers,each of which is responsible for a specific region.
B)A global brand is marketed under the same name in multiple countries.
C)A global brand alters the product formulation or service for each geographical region.
D)A global brand delivers multiple benefits to the GDP of each country.
E)A global brand is a collaborative effort among several different transnational firms.

Question

Quizplus · Accepted Answer

A global brand is marketed under the same name in multiple countries. While a global brand may tailor its marketing and advertising efforts to specific regions, the core product or service is typically the same across all markets. This consistency is what distinguishes a global brand from a multi-local or transnational brand, which may offer different products or services in different regions.

Which of the Following Statements Regarding Global Brands Is Most