The strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)
A)ethnocentric strategy.
B)multidomestic strategy.
C)transnational marketing strategy.
D)global marketing strategy.
E)multimarket strategy.

Question

Quizplus · Accepted Answer

The strategy described is a multidomestic strategy, in which firms have a decentralized structure with product variations, brand names, and advertising programs customized to each individual country.

The Strategy Used by Firms That Have as Many Different