Bob's best friend Mike turns 25 next week.Bob decided to purchase Mike a tablet device/e-book reader as a present.Because Bob has purchased three personal computers and other consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?
A)memorization
B)external search
C)evaluative criteria
D)antecedent states
E)internal search

Question

Quizplus · Accepted Answer

This scenario describes Bob engaging in an internal search, as he is using his memory to recall brand options.

Bob's Best Friend Mike Turns 25 Next Week