LG is consumer electronics manufacturer and will introduce a new high-quality Internet-capable,3D OLED (Organic Light Emitting Diode) HDTV during the next six months.As its marketing manager,you have had success using lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most logical target market for your new product?
A) Survivors
B) Believers
C) Experiencers
D) Achievers
E) Innovators
Correct Answer:
Verified
Q244: In the VALS framework, consumers motivated by
Q261: In the VALS framework, self-expression-motivated consumers who
Q262: In the VALS framework,consumers who spend much
Q275: In the VALS framework, consumers motivated by
Q276: In the VALS framework,consumers who enjoy the
Q280: In the VALS framework, consumers who place
Q281: In the VALS framework,consumers who are receptive
Q282: In the VALS framework,each consumer segment exhibits
Q291: VALS creates profiles of people based on
Q298: Two VALS segments stand apart;one represents the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents