The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) __________, and (4) execute the marketing program.
A)position the product
B)select target markets
C)develop schedules
D)find points of difference
E)develop the budget by estimating revenues, expenses, and profits

Question

Quizplus · Accepted Answer

Developing schedules is a key action in the implementation phase to ensure that marketing activities are carried out in a timely and organized manner.

The Actions Taken During the Implementation Phase of the Strategic