If you wanted a new pair of shoes during the Civil War,you traced the outline of your foot on a piece of paper and gave it to a shoemaker.There was no distinction between the right and left foot because you wanted your shoes as quickly as possible,and the shoemaker knew that you would buy them even if they just "sort of" fit.This is an example of a transaction that would have occurred during the __________ era in U.S.business history.
A)marketing concept
B)sales
C)production
D)societal marketing concept
E)market orientation

Question

Quizplus · Accepted Answer

This transaction occurred during the production era in U.S. business history where the focus was on producing goods as efficiently and inexpensively as possible without much regard for customization or customer satisfaction.

If You Wanted a New Pair of Shoes During the Civil