The American business period that strives to satisfy consumer needs while achieving an organization's goals is called the __________ era.
A)marketing concept
B)sales
C)production
D)societal marketing concept
E)customer relationship

Question

Quizplus · Accepted Answer

The marketing concept era is characterized by a focus on understanding and satisfying customer needs while still achieving the organization's goals. This is in contrast to the production and sales eras, which were more concerned with maximizing production and sales numbers without as much concern for the customer. The societal marketing concept and customer relationship eras both build upon the marketing concept era by emphasizing a broader focus on social responsibility and long-term relationships with customers, but they are not synonymous with it.

The American Business Period That Strives to Satisfy Consumer Needs