Brand managers are responsible for, and to manage, a brand.An example of a questions brand managers continually ask is ________.
Is our brand profitable?
Should we sign up celebrities like Neil Young or Nelly Furtado as our spokespeople?
What is our competitive advantage?
How can we increase sales?
Does our brand excel at delivering benefits that customers truly value?

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The Answer of Brand managers are responsible for, and to manage, a brand.An example of a questions brand managers continually ask is ________.
Is our brand profitable?
Should we sign up celebrities like Neil Young or Nelly Furtado as our spokespeople?
What is our competitive advantage?
How can we increase sales?
Does our brand excel at delivering benefits that customers truly value?

Brand Managers Are Responsible For, and to Manage, a Brand