A ________ is a name, term, sign, symbol or design that identifies the maker or seller of a product or service.
brand
line extension
touchpoint
label
package
Correct Answer:
Verified
Q26: The words "Coca-Cola", the unique shape of
Q27: Branding helps consumers in many ways.Which of
Q28: Jerry recently bought a Sony Bravia HD
Q29: Consumers view a brand as an important
Q30: While advertising campaigns can help to create
Q32: A consumer just bought a new smartphone
Q33: Brand managers are responsible for, and to
Q34: Brand advocacy begins with _.
payment
an idea
a touchpoint
trust
a
Q35: A _ involves the use of a
Q36: Trademarks are useful because customers _ them.
expect
pay
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