When Sam went looking for a new car,he met a beautiful saleswoman who described the curves of the car and how good Sam would look driving it.She did not mention the poor gas mileage,high price,or poor road performance.Sam made a snap decision to buy the car from the persuasive saleswoman.In this example,Sam was likely persuaded through the

Question

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Sam was persuaded through the peripheral route, as the saleswoman focused on superficial and emotional appeals rather than providing factual evidence or engaging him in deeper thinking. Sam's decision was based on surface-level characteristics rather than weighing the pros and cons of the car's features.

When Sam Went Looking for a New Car,he Met a Beautiful