According to the elaboration likelihood model (ELM),if either __________ or ___________ is/are missing,people are unlikely to be persuaded by facts and substance.

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) suggests that persuasion is dependent on two factors: motivation and ability to process the message. If either motivation or ability is lacking, people are unlikely to be persuaded by facts and substance. Therefore, choice D - motivation and opportunity for careful processing - is the correct answer. The other options (A, B, and C) may have some effect on persuasion, but they are not the essential factors outlined in the ELM.

According to the Elaboration Likelihood Model (ELM),if Either __________ or ___________

According to the Elaboration Likelihood Model (ELM),if Either or _