Buzz and viral marketing both try to ______.
A) use unethical methods to popularize a brand
B) market products by providing free samples to customers
C) create a splash in the marketplace to showcase a brand
D) induce impulse sales by displaying products close to the pay counters
E) market products to customers without their knowledge

Question

Quizplus · Accepted Answer

Both buzz and viral marketing aim to create a buzz or splash in the marketplace to showcase a brand. They rely on word-of-mouth advertising and social media sharing to spread the message about a product or service. Unlike some other marketing tactics, buzz and viral marketing do not necessarily seek to deceive or coerce customers into making a purchase.

Buzz and Viral Marketing Both Try to ______