Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.
A) buzz
B) stealth
C) ambush
D) undercover
E) direct

Question

Quizplus · Accepted Answer

The pre-launch publicity created by Apple before the release of its i-pad can be classified as buzz marketing. This is because the company generated a lot of excitement and anticipation around the product through online communities, social networks, and periodic updates, which led to many people booking the product in advance. This created a buzz around the product and helped ensure good initial revenues for Apple.

Apple Created a Lot of Publicity Before the Release of Its