Which of the following is a challenge in which business marketers differ from the consumer marketers?
A) understanding deep customer needs in new ways
B) identifying new opportunities for organic business growth
C) geographically concentrated buyers
D) calculating better marketing performance and accountability metrics
E) competing and growing in global markets, particularly China

Question

Quizplus · Accepted Answer

Geographically concentrated buyers is a challenge that specifically applies to business marketers, as they often have a smaller pool of potential buyers who are concentrated in specific locations. Consumer marketers, on the other hand, typically have a much larger and more dispersed audience. The other options are challenges that can apply to both business and consumer marketers.

Which of the Following Is a Challenge in Which Business