________ consists of evaluating each market segment's attractiveness and selecting one or more market segments to enter.
A) Positioning
B) Mass customization
C) Market targeting
D) Market segmentation
E) Differentiation

Question

Quizplus · Accepted Answer

This process is called market targeting, which involves evaluating the attractiveness of different market segments and choosing one or more to focus on. Market segmentation is the process of dividing the overall market into smaller groups with similar needs, while positioning is the process of creating a unique image of a product or brand in the minds of consumers. Mass customization refers to tailoring products or services to meet the unique needs of individual customers, while differentiation involves creating a distinction between a company's products or services and those of its competitors.

________ Consists of Evaluating Each Market Segment's Attractiveness and Selecting