When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.
A) occasion segmenting
B) local marketing
C) market diversification
D) market targeting
E) product positioning

Question

Quizplus · Accepted Answer

The marketers at Fair & Leigh Inc. are engaging in market targeting, which is the process of evaluating the various segments and selecting one or more to enter. They have specifically chosen the Millennials as their target market.

When Marketers at Fair & Leigh Inc