An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation.
A) occasion segmentation
B) geographic segmentation
C) income segmentation
D) benefit segmentation
E) psychographic segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation divides the market based on personality traits, values, interests, attitudes, and lifestyles of the consumers. The cola company targets rebellious and adventurous people which aligns with psychographic segmentation.

An American Cola-Manufacturing Company That Primarily Targets Rebellious and Adventurous