A market segment that is large or profitable enough to serve is ________.
A) measurable
B) accessible
C) substantial
D) profitable
E) differentiable

Question

Quizplus · Accepted Answer

A market segment needs to be substantial enough to justify the costs involved in targeting it. If a segment is not substantial, efforts to target it may not generate sufficient returns to justify the expenses. Measurable, accessible, profitable, and differentiable are also important criteria for market segmentation, but they do not necessarily guarantee that a segment is large or profitable enough to serve.

A Market Segment That Is Large or Profitable Enough to Serve