Papillon, a popular retailer of chic women's clothing, segments its market according to consumer lifestyles. Papillon most likely uses ________ for segmenting its market.
A) geographic segmentation
B) psychographic segmentation
C) benefit segmentation
D) age and life-cycle segmentation
E) occasion segmentation

Question

Quizplus · Accepted Answer

Papillon is segmenting its market based on consumer lifestyles, which falls under psychographic segmentation. This type of segmentation focuses on deeper aspects of consumer behavior such as values, personalities, interests, and activities.

Papillon, a Popular Retailer of Chic Women's Clothing, Segments Its