Using ________, marketers form segments of consumers who have similar needs and buying behaviors even though they are located in different countries.
A) psychographic segmentation
B) demographic segmentation
C) occasion segmentation
D) benefit segmentation
E) intermarket segmentation

Question

Quizplus · Accepted Answer

Intermarket segmentation is the process of forming segments of consumers who have similar needs and buying behaviors even though they are located in different countries. This type of segmentation focuses on global customers who share similar needs and preferences regardless of their geographic location.

Using ________, Marketers Form Segments of Consumers Who Have Similar