A(n) ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve.
A) marketing channel
B) citizen-action group
C) distribution channel
D) target market
E) customer franchise

Question

Quizplus · Accepted Answer

A target market is a specific group of consumers that share common characteristics and needs, and that a company decides to focus its marketing efforts on. A marketing channel and distribution channel refer to the channels used to distribute products to consumers. A citizen-action group is a type of interest group that aims to influence public policy. A customer franchise refers to the loyal customer base of a company.

A(n) ________ Consists of a Set of Buyers Who Share