The two major links between the seller and the final buyer-channels between nations and channels within nations-make up a ________.
A) whole-channel view
B) direct-distribution channel
C) large-scale channel
D) transportation network
E) retail channel

Question

Quizplus · Accepted Answer

A whole-channel view refers to understanding and managing all the activities involved in delivering a product or service to the final buyer, including both the channels between nations (such as export/import channels) and channels within nations (such as distribution and retail channels). This approach allows companies to optimize their entire distribution network for maximum efficiency and effectiveness.

The Two Major Links Between the Seller and the Final