Which of the following is true about online direct marketing?
A) Online direct marketing is also referred to as multi-level marketing.
B) Salespersons are compensated for other salespeople they recruit.
C) Online direct marketing results in speedier handling of channel and logistics functions.
D) Online direct marketing involves two or more intermediaries.
E) In online direct marketing, outside and inside sales forces coordinate to provide value products to customers.

Question

Quizplus · Accepted Answer

Online direct marketing can result in speedier handling of channel and logistics functions, as it eliminates the need for intermediaries and allows for direct communication between the company and the customer. Option A is incorrect, as online direct marketing is not the same as multi-level marketing. Option B refers to network marketing, which is a different type of marketing strategy. Option D is incorrect, as online direct marketing typically involves only one intermediary (the internet). Option E is incorrect, as online direct marketing does not typically involve a separate inside sales force.

Which of the Following Is True About Online Direct Marketing