A(n) ________ is an organized collection of comprehensive data about individual purchasers or prospects.
A) corporate Web site
B) customer database
C) inventory
D) warehouse
E) enterprise system

Question

Quizplus · Accepted Answer

A customer database is specifically designed to contain information about individual purchasers or prospects, including their contact information, purchase history, and other important data. A corporate website, inventory, warehouse, and enterprise system may contain some customer data, but they are not organized collections of comprehensive data specifically focused on individual purchasers or prospects.

A(n) ________ Is an Organized Collection of Comprehensive Data About